The world of advertising is changing rapidly. The Yellow Pages is going the way of the dinosaur and mobile advertising is blooming in the wake of tremendous smart phone adoption levels. Canada’s Yellow Media (YLO.TO) appears to be a company of the old work of advertising that has planned appropriately to thrive in advertising’s new mediums.
I have not done an extensive amount of research on this company, so I am not saying it’s a great prospect or even worthy of your time (I used ‘appears’ in the paragraph above.). The reason I am posting about the company is to show that companies do exist that pay sizable dividends and have growth prospects. They’re not everywhere, but they do exist.
Previously I spoke of Telefonica (TEF), which I view as a company that’s in a similar sweet spot; large dividend with strong future growth prospects. Yellow Media, is posed to be a similar investment. If it is truly making the transition from old to new media, it might be in the position where it can continue its dividend payments, while expanding their business operations. If such a situation exists, then this could be a very promising play for investors.
I’ll report again on Yellow Media once I have done more research. For now I leave you with a link to their Q4 fact sheet.