The miniature classic Nintendo Entertainment System (NES) is a sign of the times. For the older segment of the Millennial generation, nostalgia is becoming an increasingly stronger force. This can be seen with the re-birth of the NES system and the re-introduction of record players. These two trends stand out, along with others, as a grab by a generation that is now far enough away from its youthful days to reflect on the day of yore.
I’m an older Millennial. For myself, I can see and feel the tidal wave of nostalgia coming ashore. Whether it is to experience the moment again or share those moments with your kids and other younger family members, a drive exists to recreate the not so distant past. This isn’t unique to a certain generation, but I do believe it is stronger for the Millennial generation. My justification for this comes from the fact that the generation is largely characterized as a ‘failure to launch’ generation. Whether it is getting a career going, finding a place to live outside their parents house, or starting a family, Millennials seem to have an issue with transitioning from one life stage to the next when compared to subsequent generations.
The nostalgia found in a re-made Nintendo system or discovering/re-discovering the sound of a vinyl record helps as an aid while the generation moves through their 20’s and 30’s. Whatever takes them back to that ‘simpler time.’
Certain companies, both small and large, are going to latch on to this re-kindling of the past. It can be as simple as making two-tone dress shirts that have collars and cuffs that are white while the rest of the shirt is a different color (popular style in the 80’s) or as complex as re-issuing video gaming systems. Either way, you must realize that a large segment of the population is just starting to desire to feel like a kid because they have felt like a adult long enough.
The mind’s ability to act as a time machine is a powerful force. Those that provide the stimuli to relive the past are going to be sought out as the Millennial’s advance in age.