For years now I have written on this site about the prospect of investing in Mixed Martial Arts (MMA) and main MMA organization the UFC (Ultimate Fighting Championship). In short, I spoke about the difficulty regular investors have had in finding actual MMA companies to invest in, since the UFC and other smaller promotions are held privately. The time has come for this to change.
Last week Alliance MMA (AMMA) went public on an actual exchange (NASDAQ). Previously some MMA companies were listed publicly, but failed to be listed on an actual exchange. Being listed on an exchange carries many benefits. From a trading standpoint, it typically means that the stock will have greater liquidity.
Alliance MMA (AMMA) seeks to piece together a number of regional MMA promoters in order to develop a national footprint. Think of Alliance as a minor league style system for MMA. The fighters are looking to break through to the ‘big show’. The big show is either the UFC or Bellator.
This is an interesting shift in the market. MMA, as a sport, is a very fast growing business. Being the only fish in the pond could be a boon for this company in terms of stock appreciation.